Choose the time zone when you schedule a message, not just the time. Set a campaign to go out at 8:00 AM in the recipient's time zone rather than converting from your business's configured zone by hand.

See at a glance which campaign went to which audience. The campaign overview table will surface the class, the attached guide or site, and a preview of the message text so you can confirm the right message reached the right group without opening each campaign to check.

The next step after saved recipient lists: assign a list to each class, then select multiple classes when you build a campaign. Brite spins up one campaign per class with the right guide and audience already mapped. This will remove the need for rebuilding the same send for every class and double-checking which guide went where.

Save recipient lists directly in Brite so you can reuse them across future sends instead of rebuilding or re-uploading the same audience every time.

If a client offers multiple dental plans our decision tool is now smart enough to give the employee a recommendation for the dental plan that best fits them. By answering a couple of additional questions about anticipated dental usage and interest in orthodontia (if available), we can provide a recommendation beyond the “yes” or “no” recommendation they used to get.

Create beautifui, fully customized guides designed and made specifically to be printed. This can go alongside a digital guide or stand alone. Create one pagers with QR codes to the digital guides so your clients have something to hand out going into OE.

On medical page put hot key (keywords) that will work as page anchors in the event a client has multiple plan options (i.e. 5 plans). This would help to improve user experience vs scrolling through the entire page.

Rolls the book of business data up into account-level insight summaries such as themes, trends and gaps for admins and brokers.

Lets an employee escalate from the AI assistant into a live two-way conversation with a person.

Add more robust support, escalation and functionality within the assistant chat for interacting with plan providers, vendors and programs

Occasional visual nudges to employees to engage the assistant based on content on page, outstanding CTAs and topics important to builder stakeholders

Redesigns admin configuration into one unified view, including the assistant controls for tone, instructions and document scoping that competitors market.

Lets employees upload a document such as a spouse's plan and have the assistant read and compare it against their options.

Replaces some plain-text answer scenarios with interactive in-chat components like plan comparisons, plan summaries and recommendation cards.

Lets employees highlight text on a guide or Brite Site and send it straight into the assistant as a question.

Adds robust text-to-speech with selectable voices so employees can listen to assistant responses read aloud.

The assistant recognizes messages that signal crisis or self-harm and routes them to a safe scripted response instead of a normal generated answer.

Shows the required AI-disclosure language up front so users know they're talking to an assistant and not a person. Drafted in conjunction with the following SB 1001 (Cal. Bus. & Prof. Code 17940-17943): we adopted the bot-disclosure safe harbor even though the prohibition arguably doesn't apply to an informational assistant, because the cost is one sentence and it kills the applicability argument outright. AB 489 (effective Jan 1 2026): binds Brite as a deployer, not just our subprocessor OpenAI, and reaches product functionality, not just the splash screen.

Renders the guided plan-recommendation Decision Tool directly inside the chat so employees can choose a plan without leaving the assistant.

Provide admins a log of the questions employees asked the assistant, with AI-generated summaries and themes. Insights may also be provided based on questions that indicate content is causing FAQs.